Fewer slides. More contribution margin. Without delay.

We help middle-market companies develop the commercial capabilities they need to realize their potential.

Fewer slides. More contribution margin. Without delay.

We help middle-market companies develop the commercial capabilities they need to realize their potential.

A Better Approach for Building Value in the Middle Market

This is an investment. Investments have return.

When you trust us with your capital, you want that investment to be an asset, not an expense. We understand that, because we worked primarily for private equity in more than a decade of revenue leadership roles. Before that we managed hedge fund portfolios as a CFA. If it doesn't reduce cost of sale, accelerate cash, eliminate risk, or build an enduring commercial asset, we don't do it.

Solutions are temporary. Capabilities endure.

In competitive markets, solutions are temporary. Only capabilities endure. So we work hand-in-hand, co-creating with your revenue leaders so they have the confidence earned from having co-created the solutions the solutions they execute; and so they can create new plans when new circumstances arise. In the short term, this model is more cost-efficient than traditional consulting; in the long term, permanent capabilities are an enduring commercial asset.

We work on your team's schedule.

Your team has full-time jobs. Interrupting that unnecessarily isn't helpful. We work on their availability, as frequent as that may be. This allows us to cover new ground at a pace your team can handle while keeping their ownership of the outcome. Accordingly, we charge flat fees for outcomes, not hours, and avoid the inefficiencies associated with traditional management consulting.

Fastest path to value.

ROI is determined as much by speed as it is by value, so we bring a bias for action: real time communications, consequential analytics over excessive documentation and narrative, and a quick transition from analysis to alignment to action.

Aligned incentives

Flat fees and shared economics means we get paid to deliver results, not to clock more hours. We put in the hours needed to get the results that win your referral.

Evergreen Principles for Commercial Success

Simplicity, pragmatism, and proven ideas.

We do fewer things, so we can do them excellently, and we bring those same principles to your business: do what works, don't guess, outcomes trump theories.

Continuous improvement.

Continuous improvement is a core principle of our GTM philosophy, driving our culture strategy and emphasis of Agile GTM, and a key driver of multiple expansion. A culture of continuous improvement, substantiated by entrenched routines, is the ultimate appreciating commercial asset.

Reducing variability makes success an inevitability.

Isolation of variance and continuous improvement through process iteration are the fundamental principles behind Six Sigma. They're not typically thought of in a GTM context, but there's no reason they shouldn't be. The same problems have the same solutions.

We only do a few things, so we can do them excellently

CRO Coaching

First-time CROs and recently-promoted VPs Sales need new skills to succeed in their new role. We accelerate the learning curve with regular sessions with someone who's done the job, successfully, multiple times.

Go-to-Market Redesign

One of the world's top consulting firms adopted our 4-step approach as their global playbook for privately equity-held and venture-backed companies. We offer the same outcome in 1-2 months instead of 3-6 by working hand-in-hand with your revenue leadership team.

GTM Turnaround

When crisis looms, the GTM organization needs to adapt - cut overhead intelligently, shorten sales cycles, accelerate cash conversion. We adapt just like you do - this is our only full-time service offering.

Agile GTM Installation

We first applied agile principles to go-to-market over a decade ago. Our teams have enjoyed the sustained advantage of continuous improvement ever after: more-engaged sellers, market-adaptive sales motions, sustained product advantage, faster adaptation to change.

Asymmetric Strategies

Flip customer acquisition costs to negative through cross-channel JV. Drive up competitors' costs with an upstream marketplace for refab inputs. We leverage our uniquely broad experience across industries and strategies to help you win where your competitors aren't competing.

Negotiation Bootcamp

Suitable for sellers, buyers, and partnerships professionals, this transformative experience uses multiple sessions, alternating between instruction and practice, with cutting edge and proprietary content tailored to negotiators' real business scenarios.

Third-Party Negotiation Services

We can act as a neutral third party to negotiate a best-joint-solution outcome on behalf of both parties. Economics are tied to net value creation to provide transparency and resolve conflicts of interest. Particularly valuable in high-discretion, high-stakes contexts.

Menu / Price List

At Turquoise, we bill for outcomes, not hours, and our fee structures are aligned to that. Fixed services use flat fees, and we put in as much time as it takes. More dynamic services use performance economics.

CRO Coaching

$39,500 per year

Up to 60 hours per year

Go-to-Market Redesign

$139,500 flat fee

Typically 4-10 weeks

GTM Turnaround

$3,995 per week + 10% Net

Typically 3-8 weeks

Agile GTM

$39,500 flat fee

Typically 2-4 weeks

Asymmetric Strategies

$9,500 + 10% Net

Typically 2 weeks

Negotiation Bootcamp

$900-$1,800 per person

1-2 hours per day for 1 week

Third Party Negotiation

10% Net

Time as needed

Fewer slides. More contribution margin. Without delay.

Fewer slides. More contribution margin. Without delay.

Why we focus on the middle market